How Root Management Reduces Vacancies and Turnover
Vacancies are expensive and turnover is disruptive. At Root Management, our job is to minimize both to protect your investment while building long-term stability at every property we manage.
Here’s how we do it.
We Start With the Right Residents
Filling a unit quickly is important but filling it with the right tenant is non-negotiable. Our leasing process includes a full credit check, employment verification, landlord references, and a criminal background check.
We don’t cut corners.
Every placement is made with the long-term health of the property in mind.
We Plan for Renewals Before the Lease Ends
We reach out to residents 90 days before their lease expires. That gives us time to understand what they need: more space, less space, or something new entirely. If they love where they live and want to stay, we make that process simple. If their needs have changed, we often transfer them to a different property within our portfolio, minimizing turnover and keeping great residents within our system.
We Incentivize Residents to Stay
Around the holidays, we review payment history and reward consistent, reliable tenants with gift cards as a “thank you.” Small gestures go a long way in building goodwill and loyalty with tenants, and those are two things that can’t be bought with just marketing alone.
We Respond When Residents’ Lives Change
Turnover isn’t always a reflection of dissatisfaction. Sometimes a resident buys their first home. Sometimes they need to downsize, relocate, or reevaluate their budget. We do everything we can to meet them where they’re at, including offering internal transfers to a more suitable unit or location when possible. That kind of flexibility helps us hold onto tenants, even when their circumstances change.
We Don’t Let Units Sit Empty
When someone moves out, we act quickly. A typical refresh of the unit and a good deep cleaning allows us to be ready for the next resident in just 18 days.
If an owner wants to invest in renovations to increase the rental value, we help manage that process within a 60–90 day window. Either way, there’s a plan in motion long before the door closes behind the last tenant.
We Market Smarter, Not Just Harder
Every vacancy is listed across multiple platforms, including…
- Our own websites
- Zillow
- Apartments.com
- Furnished Finder
- And even Airbnb, when it makes sense.
We tailor our strategy to the property. We don’t waste time or budget on channels that don’t serve the purpose of the property.
We Price With Precision
Our pricing isn’t guesswork. We use a robust API system to pull rental comps from the surrounding market to evaluate:
- Trends
- Demand
- Finishes
- Square footage
These factors allow us to determine a competitive rate that reflects real value. And we never race to the bottom just to get a unit filled.
We Track What Matters
Weekly reporting keeps our team informed of average days vacant, turnover trends, and leasing activity. This allows us to spot problems early before they affect occupancy or profitability. It’s just one more way we keep a close eye on what matters most to our property owners.
